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This site has the following in the homepage, "Ice Skating and In-line Skating." We noticed that the web site also stated " WELCOME TO LONDON 4 KIDZ! What to do, where to go, with the kids." It also stated " Do you spend ages on a Saturday morning trying to decide what to do with the kids? Fancy a museum but bored with the usual haunts. Want to show the kids what a goat looks like. Need a local after school class. Fed up with the same old kids menus. No more trawling the net, weve done that for you." The header had London for kids as the highest ranking keyword. It was followed by london for kidz, London 4 kids, and london4kids which isn't as ranked as highly as London for kids. The next words the site uses is london 4 kidz. london4kidz was also included and will not be understood by search crawlers.